Jerez is among the older wine regions in the World, with nearly 3,000 years of continued wine activity. Over the centuries, wine production has evolved into very unique methods of production and a whole series of different wines of very strong identity, which were finally regulated under the first DO appellation in Spain, 85 years ago. But wine production continues to evolve in the Sherry region and local winemakers are now experimenting beyond the DO rules to find new ways of expressing the true identity of the Jerez soil, climate, and cultural roots. Join us as we explore the key moments in the history of Sherry wines, understand how the DO was established, and investigate some of the new oenological developments in the region.
Presenter: César Saldaña
César was born in Jerez, Spain, and, although closely related to the world of the Sherry bodegas since his very early days, César started working as a firm consultant in Madrid. He returned to Jerez in 1985 to join the Sherry trade, first as an Export Manager at González Byass´ International Division and then at The House of Sandeman as Commercial Director, with marketing and sales responsibilities over both the Sherry and the Port side of the company.
In 2000 he joined the Consejo Regulador de las Denominación de Origen de los Vinos de Jerez as General Manager where he interacts with the more than 2,000 growers and approximately 90 bodegas (wine shippers). In his position, César spends a significant part of his time lecturing on Sherry wines and Brandy de Jerez, both in Jerez and internationally.
Apart from his position at the Consejo, César Saldaña is a member of some of the Spanish official bodies involved in the promotion, regulation, and protection of Spanish quality wines and spirits. He is also General Manager of the Regulating Body for Brandy de Jerez and President of the Ruta del Vino del Marco de Jerez, the leading wine route in Spain, with over 100 members and more than 580,000 visitors in 2018!
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